Online Visibility
A website isn’t any good to you unless your target audience can find it.
Pay Per Click (PPC)
vs.
Search Engine Optimization (SEO)
Pay Per Click
PPC is a method of serving ads to targeted users on various platforms. Sometimes we refer to this as a "Customers Now" strategy as it starts doing it's job the moment the campaign goes live. In other words, you pay a platform like Google, Facebook, Twitter, etc., to show your advertisement to your target audience. The goal is to get prospects to click the ad and convert them to a lead. Typically this involves creating an offer you advertise to your target audience, and they convert to a lead by filling out a form or placing a phone call. As long as the campaign is live, your advertisement is being served to prospective clients.
Search Engine Optmization
SEO is the process of improving your site's visibility in the eyes of search engines. Sometimes we refer to this as a "Customers Later" strategy. The goal is to generate what is called 'organic' traffic. Unlike PPC, you aren't paying Google to run ads. Instead, Google sees your site favorably over others and serves it in the search results when users type in certain keywords. There are many on-site and off-site aspects to SEO and it usually requires consistent work before you start seeing results - typically 3 to 6 months at least. However it tends to have the best ROI in the long run.
Free PPC Trial & Free SEO Audit
What Does PPC Look Like?
Google Ads Example:
When someone searches for something on Google, the Google algorithm will search the active advertising campaigns that are set to target this search phrase. As a result, you will see something like this at the top of the page on your Google search results:
Facebook Ads Example:
Below is another example of a PPC style ad on Facebook. Here it’s more like a billboard that shows up in your newsfeed. Who get’s shown your ad is configured by your advertising campaign settings and any data Facebook has about user behaviors
Pay Per Click Free Trial
We are happy to offer a 10 day free trial for advertising campaigns, you just pay for the cost of the ads. Fill out the form below to get started. We will follow up with you to discuss how we could start bringing in new clients for you quickly.
Please Note: Advertising budget is NOT eligible for the 15% bitcoin discount. This is a hard cost that goes directly to the advertising platform.
What Does SEO Look Like?
When someone searches for something on Google, the Google algorithm is going to take that search term and try to match webpages and/or business to that search term that best match the term, the location, and the credibility of the website.
The result is when you search for something on Google you will see something like this right below the PPC ads:
Free SEO Website Audit
Fill out the form below and we will send you a free website audit. It will highlight things that are looking good about your website, and things that may need improvement. Then we can discuss what this means and how it could help improve your Google ranking and grow your client base.